Academic Assignment – Business Management

Price-sensitive customers get attracted by the benefits offered by low-cost carriers. By low cost, the understanding till date was about the trade-off which Customers were ready to do with aesthetics or comfort features like in-flight entertainment, extra leg-room, food and beverages. However, with the findings from the aftermath of Lion Air flight 610 and EthiopiaContinueContinue reading “Low-cost airlines’: Boon or a Bane?”